Off the Rack

Courtesy of Armani

As we previously reported, David Beckham has signed up to be the face and barely-clothed body of Emporio Armani Underwear — and the ads are finally here! The campaign, shot by renowned fashion photographers Mert Alas and Marcus Piggott, will debut with a special gatefold in the February edition of Vanity Fair, but we’ve got a sneak peek of one of the steamy shots. In a statement, Giorgio Armani says, “David is truly a modern day icon in that his fame extends well beyond the realm of soccer. He represents a notion of modern masculinity: as a sports hero, husband and father. He is also a man with a great sense of style.” And returning the love, Beckham says “I first met Mr. Armani quite a few years ago while I was working with the England team when he designed our World Cup suit. I’ve been a big fan of his style for a long time and, through the years, my wife and I have become friends with him, so I’m happy to be working with him now.” We’re pretty happy about the partnership, too! Tell us: What do you think of Beck’s new ad?