Off the Rack

courtesy of Estee Lauder

In the new ad campaign for Estee Lauder’s Pleasure fragrance, which will hit magazines in December, high-fashion spokesmodel Gwyneth Paltrow goes for a laid-back feel, looking at ease as she lounges in a grassy field with a guitar by her side. In her soft pink and white outfit and loose curls, the actress expresses a serene take on pleasure that we love. Tell us: What do you think of Gwyneth Paltrow’s new Pleasure ads?

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If you’ve ever looked at Gwyneth Paltrow, and wondered how she’s always so perfectly put together, you’re in luck. In her latest GOOP newsletter, the star muses about being a fashion-conscious mom of two — and lets readers in on her style secrets. “I used to spend a lot of time looking at fashion, reading about fashion, generally being bemused by fashion,” she says. “Then one day I had children and it all kind of went out the window. For a few years I was basically in sweatpants and I didn’t mind it.” As much as she values comfort, “It’s a fine line,” she points out, “between being comfortable and being demoralized by being frumpy all the time.” The star developed her signature chic and easy look based on the idea of having a personal style uniform. The key? Stick with basics like black leggings, a gray tank, a blazer, heeled booties, a simple skirt and jeans, and build on them. You might start your day in “black leggings, [a] gray tank, and house slippers,” she says. And when you just “throw on [a] sweater dress over the leggings and tank, add boots” and your chicest sunglasses and you’ve got an entirely different look. Click here to sign up for Gwyneth’s next newsletter. Tell us: What are your own style secrets?

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What could be more chic than a glamorous lunch at the Seinfelds’ estate in Long Island? Toss in stars, charity and shopping for coveted purses, and the answer is not much! Jessica Seinfeld, wife of Jerry, hosted the chic luncheon under a cream-colored canvas tent on their sprawling lawn with Derek Lam, the Creative Director at Tod’s, the luxury accessories and clothing company. High-wattage guests — including Gwyneth Paltrow, Diane Kruger, Kelly Ripa and Alexandra Wentworth — dined on grilled shrimp and Maine lobster salad — then shopped in the Seinfelds’ 200-year-old barn for boots, coats and bags from the Tod’s fall collection, with a portion of the proceeds from the guests’ purchases going to Baby Buggy, a non-profit organization dedicated to providing New York City’s families in need with essential equipment, clothing, and products for their infants and young children. Kruger and Paltrow bought black cashmere trench coats, while Ripa put in an order for a “Pashmy” baby bag (which new mommies Nicole Kidman, Jennifer Lopez and Jessica Alba also want for their little ones). Paltrow says she is more than happy to give Baby Buggy all the baby items her children outgrow. “We give Baby Buggy all our stuff,” she told PEOPLE, “Strollers, car seats, clothes, toys.” So some unsuspecting tot is riding around in Gwyneth Paltrow’s carseat? “Well,” she laughed. “Not my carseat. Apple’s carseat!”

Julian Broad; courtesy Saks Fifth Avenue

Following in the foot steps of past stars like Hilary Swank, Charlize Theron, Renee Zellweger and Glenn Close, Gwyneth Paltrow has been named the Entertainment Industry Foundation’s (EIF) ambassador for Saks Fifth Avenue’s 2008 KEY TO THE CURE campaign, a women’s cancer initiative founded in partnership with EIF’s Women’s Cancer Research Fund. The limited edition T-Shirt modeled by Gwyneth was created by legendary designer Karl Lagerfeld and features a cross bow and arrow on the front and a sketch of Karl himself on the back. Gwyneth will appear in all KEY TO THE CURE ads and a public service announcement wearing the T-shirt. Karl’s limited edition work will hit Saks Fifth Avenue stores and their website on October 1 and retail for $40 with over $35 to exclusively benefit KEY TO THE CURE. In the ten years since Key to the Cure’s inception, Saks and its partners have raised more than $28 million. Tell us: What do you think of the new KEY TO THE CURE T-shirt? Would you buy one?

Lionel Cironneau/AP

Gwyneth Paltrow’s new sleek bob looks great — maybe because she has somehow perfected the art of keeping frizz at bay, even during the summer. Of course, most of us don’t have access to the best stylists in the world like this Oscar winner, so we’ve come up with a few tips and tricks of our own to keep our hair looking good. Now the editors of StyleWatch want to know your best beauty tricks! Tell us: What is your number one styling trick for your wavy, straight and curly hair?

Lionel Cironneau/AP

Gwyneth Paltrow has been on a hot streak since she turned up the sex appeal while promoting Iron Man. She not only has looked totally glamorous in Chanel and Lanvin at Cannes, but she also announced her newest role while at the festival — the face of luxury brand Tod’s. At a party in her honor in Cannes, Gwyneth tells PEOPLE that she loves working with Tod’s, “I felt immediately like they brought me into their family.” And the feeling is mutual — Tod’s CEO Claudio Castiglioni tells PEOPLE exclusively that “She is an icon, she has beautiful manners. She is super sweet, funny, intelligent, opinionated, very diplomatic. Honestly, I need to find a defect because I start to fall in love, too!” We can’t wait to fall in love with her ads when they break this fall, and in the meantime, check out the short film that Gwyneth stars in for Tod’s at tods.com.

PA Photos /Landov

Gwyneth Paltrow may be known almost as much for her iconic stick-straight, ultra-long locks as her landmark roles, so when the Oscar winner showed up to The Prince’s Trust Celebrate Success Awards in London just hours ago in a new shoulder-grazing tousled do we couldn’t believe our eyes. We love how Gwyneth’s updated look lends her the same graceful elegance but with a modern spin — but we want to know what you think. Tell us: Do you like Gwyneth’s new shorter hair, or do you think she should have stayed true to her trademark style?