Off the Rack

courtesy Macys

Holiday season is almost here, and Macy’s is launching a star-studded ad campaign appropriately titled Believe. Design stars like Jessica Simpson, Martha Stewart, Carlos Santana, Donald Trump, Tommy Hilfiger and Kenneth Cole will appear in the TV commercials launching on Sunday. And they aren’t the only famous faces in Macy’s this holiday season. Macy’s will be setting up Believe Stations in every store that feature a Believe Meter, letter-writing station and an official R.H. Macy Santa Mail letterbox. Beginning on November 9, children across the country are invited to drop off their letters - stamped and addressed to Santa At The North Pole — at any Macy’s store in the Santa Mail letterbox. For each letter received, Macy’s will donate $1 to the Make-a-Wish Foundation and up to $1 million to grant the wishes of children with life-threatening medical conditions. We can’t wait to see the rest of the ads (and to start our holiday shopping!). Tell us: What do you think of Jessica’s Macy’s ad?

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Just because she is returning to her country roots with her new album, doesn’t mean Jessica Simpson has lost her sexy image. The blonde bombshell entered the The Late Night with David Letterman show in a business-like black satin Diane von Furstenberg dress with a loose updo and conservative brown Jimmy Choo pumps. On the way out, the singer let her hair down and slipped into a seriously body-hugging Herve Leger dress. Jessica is proving to be an ultimate style chameleon the way she changes back and forth from country conservative to city sexy — in the same night! Tell us: What do you think is Jessica’s best look: conservative or sexy?

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Hot on the heels of announcements that we’ll soon be able to smell like Jessica Simpson with a spritz of her fragrance Fancy, and slip into her signature undergarments, the singer has just revealed that we’ll also be able to dress like her. WWD reports that the star has inked a deal for a full line of dresses slated to launch in Spring 2009 in department and specialty stores. “I’m extremely excited,” she tells WWD. “I plan on creating beautiful dresses in distinctive fabrics and silhouettes that are reflective of my personal style.” Even if she couldn’t tell the difference between chicken and tuna, she’s turned out to be extremely business savvy. We can already get a piece of the singer through her successful lines of eyewear, purses, jewelry, clip-in hair extensions, bath and body care products, outerwear and footwear — with the shoe line alone estimated to pull in a quarter-billion dollars this year. Tell us: What do you think of Jessica’s decision to expand her style empire with a dress collection? Will you wear the frocks?

Courtesy Parlux

Her new fragrance, Fancy, won’t be in stores for another month, but Jessica Simpson is giving PEOPLE.com readers a first look at her sexy new, Brigitte Bardot-inspired ad campaign. And while the images evoke the same sensuality as the iconic French actress and singer, the fragrance itself is pure California chic. “With Fancy, I wanted to create a pretty fragrance, one that I could be just as comfortable wearing on the red carpet or every day with my favorite jeans,” she says. And she couldn’t be happier with the results. “This is a special fragrance — personal, whimsical, playful and romantic. To me, Fancy is just that: fancy.” Tell us: What do you think of Jessica’s smoldering new ad? Will you buy her scent when it launches August 15th?

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Look out Victoria’s Secret, Jessica Simpson is adding lingerie designer to her lengthy resume. The singer already has successful handbag, shoe, sunglass and swimsuit lines, and now Jessica Simpson’s Intimates will be joining her namesake empire. The collection of bras, undies, sleepwear and daywear will hit major department stores and online shopping sites just in time for spring ‘09. Jessica tells Women’s Wear Daily, “I like different lingerie for different occasions. I think that’s the best thing about it. You can feel sexy or girly depending on your mood.” She also promises to included a stylish assortment of shapewear so women no longer need to worry about panty lines. That sells us! Tell us: Will you buy Jessica Simpson’s new lingerie line?

Courtesy H Audrey; Michael Caulfield/WireImage

She might be busy working on her new country album in Nashville, but Jessica Simpson still had some time to shop. The Texas native and her BFF CaCee Cobb spent Friday afternoon hanging in one of their favorite haunts, H. Audrey, a high-end designer boutique and rock-n-roll art gallery. But for Jessica, it’s not just about the trendy boutique’s clothes. The pet-loving singer tells PEOPLE, “H. Audrey is dog-friendly! Daisy shops with me and plays with [the owner] Holly’s dog, Alfie. The store has everything from Alexander McQueen to Golden Goose cowboy boots — which are perfect for Nashville. I also love the music gallery upstairs. I bought a Bruce Springsteen pic I love.” Simpson isn’t the only country cooner who frequents H. Audrey. Sheryl Crow, Faith Hill, Carrie Underwood and LeAnn Rimes are also regulars. On this trip, a casually-clad Simpson stocked up on designer duds and even had time to take some photos with fans. Jessica left with Linda Farrow vintage avaitor shades, $290, a Gryphon brown leather jacket, $920 — which she wore out of the store — a Helmut Lang hooded leather vest, $795, a black Iro dress ($260), Rory Becca gray and white striped top, $258 — and her Bruce Springsteen print.

Jeff Vespa/Wireimage

Celebrity hair-stylist Ken Paves might just be the hardest-working man in Hollywood. After raising $2.2 million towards research for Epidermolysis Bullosa last week at an event with Courteney Cox, Jennifer Aniston, and Eva Longoria Parker, Paves decided to keep on giving, and this week has launched Ken Paves’s Big Give on eBay to raise money for the cause that he supports on behalf of his friend Rachel Nasuti who suffers from the skin condition that leaves skin as thin and breakable as tissue-paper. Paves says of his famous clients, “I don’t even have to ask anymore. I just call and say, ‘I’m trying to raise money for—’ and they go, ‘Kenny, what do you need?’” Items include a Scrubs set visit with Donald Faison, a meet and greet with Paves client and pal Celine Dion (as well as concert tickets), and a guitar autographed by the Eagles. “I’m grateful that everyone in my life is very aware of their blessings, and more than willing to share,” says Paves. Click here to go to the eBay auction.